About

The aim of this project is to develop a parking app, that facilitates drivers to park in sought after areas, by advertising parking spaces that are otherwise unused.

This project began with identifying the business and user's needs, followed by quantitative and qualitative research, which lead to wireframing, user testing and prototyping.

The Strategy

There are two identified users, the car drivers and the parking spot owners. The car driver is divided into subcategories to gain a better understanding of the user and their needs. In order to clarify which, target groups there may be a target group definition has been implemented.

Survey

30 people from Gothenburg, Jönköping and Borås participated in a quantitative research survey. The participants were asked what their issues were with current parking facilitates, and 11 people said that they had issues with parking in the city center. This is something that will certainly be considered in the development of the app. Other parking issues mentioned were situated near accommodation or public transport. The majority of the people who took part in the survey were students aged 25-30 (46% of survey), these are part of the target market group. 

USER RESEARCH

User groups identified

There are two identified users, the car drivers and the parking spot owners. The car driver is divided into subcategories to gain a better understanding of the user and their needs. In order to clarify which target groups there may be, a target group definition has been implemented.

Empathy Maps

Wireframes

Site map

Prototypes